Interactive Marketing Units
The IAB [ Interactive Advertising Bureau ] issues guidelines for standard advertising dimensions.
Below can be found the current recommended dimensions and graphical examples of the current interactive marketing units
Rectangles and Pop-Ups
Banners and Buttons
Skyscrapers
Rectangles
and Pop-Ups
300 x 250 IMU - [ Medium Rectangle ]
250 x 250 IMU - [ Square Pop-Up ]
240 x 400 IMU - [ Vertical Rectangle ]
336 x 280 IMU - [ Large Rectangle ]
180 x 150 IMU - [ Rectangle ]
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Banners
and Buttons
468 x 60 IMU - [ Full Banner ]
234 x 60 IMU - [ Half Banner ]
88 x 31 IMU - [ Micro Bar ]
120 x 90 IMU - [ Button 1 ]
120 x 60 IMU - [ Button 2 ]
120 x 240 IMU - [ Vertical Banner ]
125 x 125 IMU - [ Square Button ]
728 x 90 IMU - [ Leaderboard ]
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Skyscrapers
160 x 600 IMU - [ Wide Skyscraper ]
120 x 600 IMU - [ Skyscraper ]
300 x 600 IMU - [ Half Page Ad ]
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