Rock & Run Banner Ads
Rock & Run Banner Ads

The Rockrun.com site is one of the best known UK retailers of specialist climbing equipment.

2004/5 saw some extremely successful banner advertising campaigns by Rob Fearn on this site, below are a selection of both specific and general campaigns.

The advertisements shown below appeared on the websites of Rock + Run, UK Climbing & Jagged Globe.

The 'Bulk Buy' campaign ran for over 5 months and was tied in with the Rock + Run weekly, e-mailshot. One of the most sucessful banners in terms of click thru's, the banner was designed for the launch of a new 'Bulk Buy' department on the Rock + Run online store, the style of the banner was 'borrowed' from a leading online auction site!

Rock + Run Bulk Buy Banner Ad

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The Sportive Makalu campaign was one of a series run in the post Christmas 05 season. Designed to clear out excess stock of a particularly specialised equipment, a marked increase in turnover of these stock item was noted during this period.

Rock + Run Deal Makalu Banner Ad

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Previously Rock + Run had marketed Christmas gift ideas based around a 'For Him' or 'For Her' style campaign. Christmas 04 saw the products broken down into budget specific groups i.e under a tenner / £10 to £20 etc. This, along side the banner advertising campaign below, and targeted weekly mailshots, helped Rock + Run towards their most successful Christmas yet.

Rock + Run Christmas Gift Ideas Banner Ad

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This banner shows how advertising can have a significant impact. These items had been on sale previously without advertising support. Following the launch of the advertisement, a marked increase in stock turnover was noted.

Rock + Run Platypus Offer Banner Ad

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One of the easiest things to advertise is a bargain. By making this, the 'Bulk Buy' and 'Christmas Gift' banners dateless, the banners may be reused over a number of years.

Rock + Run Winter Sale Banner Ad

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